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  • News Release: Walker Clay Named to PPAI 100 List

    News Release: Walker Clay 800.343.5948 Hanson, MA – 5/22/2024 – Walker Clay is proud to announce that it has been named to the PPAI 100 list for 2024. Extensively researched and objectively scored, PPAI 100 is the highest recognition Promotional Products Association International bestows on its members. The prestigious list ranks 100 exemplary distributors and 100 exemplary suppliers in the promotional products industry. The PPAI 100 ranking, and our place on it, is based on several factors. Revenue is a key facet of the scoring, but other aspects of organizational excellence are also considered, including business growth over time, corporate social responsibility, technology practices, the strength of firms’ workforces, employee happiness, industry faith and beyond. “The companies that have earned PPAI 100 are trailblazers. And not just for our industry,” says Josh Ellis, PPAI Media’s publisher and editor-in-chief. “They represent the state-of-the-art in business leadership, practices and philosophy. PPAI 100 is a holistic approach to viewing business performance – the companies it elevates earned their ranking through careful consideration of every aspect of their organization – and represents true leadership. PPAI is proud of all of the companies recognized and of what they say about our industry.” “I am excited to share that we have been named to the PPAI 100 list,” said Amanda Clay, President/ Co-Owner of Walker Clay. “This honor reflects the hard work and expertise of our team and our commitment to business excellence and our customers. We are dedicated to providing our customers with the best possible products and services, and we are proud to be recognized for our efforts.” “We are excited to continue providing our customers with the exemplary experience they’ve come to expect from us,” said Heather O'Neill, Vice President and Co-Owner of Walker-Clay. “Our team and I are grateful to our clients for their lasting support.” About PPAI: Promotional Products Association International is the world’s largest and longest-serving international not-for-profit promotional products association with a 120-year history of serving a membership, that has grown to more than 15,000 corporate members, and advocating for the $26+ billion promotional products industry with its more than 33,700 businesses and more than 500,000 professionals. For more information About Walker Clay: Walker Clay is a certified women-owned, leading provider of promotional products. Walker Clay is a member of PPAI and is committed to providing its customers with the best possible products and services comprised of dedicated professionals who collaborate with customers to achieve their marketing goals. For more information about Walker Clay, please visit

  • Unveiling the Power of Promotional Products: Insights and Facts

    In the fast-paced world of marketing, businesses are constantly seeking innovative strategies to stand out and leave a lasting impression on their target audience. One such strategy that has stood the test of time is the use of promotional products. These tangible items, adorned with a company's logo or message, hold immense potential to drive brand recognition, loyalty, and engagement. Let's delve into the importance of promotional products and unveil some real facts that showcase their impact. Boost Brand Recognition: According to a study by the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product. This highlights the power of promotional items in leaving a lasting impression on recipients, thereby boosting brand recall and recognition. Enhance Brand Loyalty: Promotional products have the ability to foster a sense of loyalty among consumers. Research from the Promotional Products Association International (PPAI) reveals that 83% of consumers are more likely to do business with brands that have given them a promotional product. Increase Brand Exposure: Promotional products serve as mobile advertisements, extending the reach of a brand far beyond traditional marketing channels. A study by PPAI found that 58% of recipients keep a promotional product anywhere from one year to more than four years, resulting in prolonged brand exposure. Cost-Effective Marketing: Compared to other forms of advertising, promotional products offer excellent value for money. The Advertising Specialty Institute (ASI) reports that the cost per impression (CPI) of promotional products is lower than that of other advertising mediums, such as TV, radio, and print. Drive Consumer Action: Promotional products have the power to influence consumer behavior and drive action. ASI's research indicates that 89% of consumers have received a promotional product in the last six months, prompting them to take action, such as contacting a company or making a purchase. These real facts underscore the significance of promotional products as a valuable tool in the marketing arsenal of businesses across industries. Whether it's a branded pen, tote bag, or tech gadget, these tangible items have the potential to leave a lasting impact on recipients, driving brand awareness, loyalty, and engagement. As you navigate your marketing strategy, consider the power of promotional products to elevate your brand and connect with your target audience on a deeper level. With the right approach and selection of promotional items, you can unlock new opportunities for growth and success in today's competitive marketplace. Cite source:

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